7. If you are using some images in your page then you should include that keyword in the alt property of the image tag i.e but do not use the same keyword in different images within the page
8. Include canonical URL with canonical tag.
9 Try to use the keyword in meta tag.
10. The most important thing is that your keyword density should be 2-3% of the total content otherwise there are higher chances of penalty by google for your webpage.
if your page content is of 1000 words then you can use the 20-30 words to denote the keyword.
11. Link building also plays very important role in SEO. To improve your site’s link building you should talk with different site owners who can include your site links in their site. We have to use the internal links also that helps to elaborate and explain the content more accurately.
12. Use the common Keywords on which users usually search.